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Scottish Episcopal Church launches ad campaign on meaning of Christmas
2002-280-1
12/13/2002
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[Episcopal News Service]
The Scottish Episcopal Church has launched an ad campaign in train stations across the country to remind people of the true meaning of Christmas.
Posters show one of the three kings looking down in horror at a price tag left on his gift of gold to the baby Jesus. The slogan reads, 'Losing the plot? Give yourself a break at church this Christmas.'
Church leaders said the campaign was not an attempt to stifle the holiday spirit but rather a light-hearted bid to remind people of the real reason for the celebration. 'We're not trying to take the commercialization out of Christmas,' said the Most Rev. Bruce Cameron, primus of the church. 'Shopping for presents and parties can be great fun. What we're trying to do is to restore the balance and put the Christmas message back into our celebrations.'
The Scottish Episcopal Church joined with the Churches Advertising Network, a group of Christian media professionals, to put together the campaign. Train stations were chosen because they catch people on shopping excursions or on the way to parties.
Reacting to commercial ads that suggest it's necessary to spend money to find the meaning of Christmas, Cameron said, 'We are saying that the real gifts of Christmas are love and peace. But they are the gifts that I'd like to give to the children of Baghdad and Jerusalem this Christmas.'
(For more information, visit the church's web site at www.scotland.anglican.org.)
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