“For customers across the country, Pura Vida Coffee has developed a brand that carries a high level of trust about the origin of the coffee,” said Cody C. Ashwell, Javo Beverage Company’s CEO. “By combining Pura Vida’s world-wide supply chain and our coffee extraction technology, we are able to offer a coffee program that meets the needs of many large institutional customers, without compromise.”

Pura Vida launched two initial varieties, Liquid Organic French Roast and Liquid Premium Roast Decaf, and later introduced its Breakfast Blend. 

The liquid coffee owes its success to socially responsible consumers.  A recent survey revealed that 83 percent of students, when given the choice between two products with equal price and quality, said they choose the product related to a good cause.

More information about Javo Beverage Company is available at javobeverage.com.

Adapted from the original press release from Pura Vida.